The other day I walked into a networking room, it was lovely. I knew all the people there, there were lots of friends; a lot of laughter and most importantly mutual referrals were flowing well. It has not always been like that though. The first one I ever went to, I didn’t know anyone, no one talked to me (I am an accountant so I am used to having no friends!) and when I eventually sat down for lunch it was next to two people who would never refer me any work and I would not want to work for them.
How did I get from untold pain to extreme happiness? Well it took me a long time but if you want a brief synopsis have a look at my 5 top tips for making networking work for you.
1) Realize the importance of Networking
First things first, understand and realize the importance of networking. If you ask any successful business owners, they will tell you how excellent networking skills are really the backbone of any successful business. Networking helps create a circle of like-minded people who can share ideas, opinions with you. Through 1 good contact you can open up doors to 200 others. Keep in mind that it’s all about being genuine and original, building relationships and trust.
2) Be Positive
Be positive about yourself and your image. First impressions can be conclusive, so make sure to dress well. Also, speak well, and maintain a positive body language and posture. Above all attend those meetings with an attitude ‘to help’ and it will be duly reciprocated. By sharing your expertise and how it can help others, you will soon gain a positive reputation and will attract people like lights attract moths!
3) Listen Actively
Social Networking is not about selling your product. It’s about building relationships and contacts. Listen actively to people as it shows them that you understand. Allow people to speak openly and without any hesitation – and you will be able to do that only if you listen actively. Use positive body language to acknowledge what is being said. In this era, listeners are hard to come by and those who listen laugh the loudest as they are the ones who would have managed to build a rapport!
4) Talk to everyone
Keep moving around. It is important that you meet as many people as you can. Don’t get struck into lengthy, overdrawn conversations. If things have worked well with someone follow up with emails or telephone calls. Also, always carry business cards as they are the easiest way to remember you. Make it as easy as possible for people o contact you.
5) Be yourself and don’t forget to have fun!
I can understand that initially one can feel a little nervous about networking. Don’t worry; throw caution to the wind. Everybody in the networking room is there for the same reason: to build contacts. Talk to people who are on their own. You might find somebody who is also looking to share ideas. Most importantly, breathe easy and do not pretend to be someone you are not!
For accountancy advice in Witney please contact local accountant Alan Kennedy of Smith Kennedy Ltd.
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Nice post Alan.
I guess really this is a lesson for life as well as business… Always good to be part of a community